Forget sex; Nostalgia does it better
Sex has a new contender in marketing; nostalgia. Nostalgia Marketing in music is making waves. Find out what it is, how it works, and how you can use nostalgia to sell your music too.
Darkie Fiction throws a lens on globalisation in the South African Music scene with “Little America”
Finding it disturbing how commercial music in South Africa sounds more westernised than local, duo @DarkieFiction document their quest to uncover the workings of the South African music industry with documentary "Little America".
BBK’s Homecoming Nigeria is Deeper than Music
Beats 1 and Julie Adenuga covers Nigeria's Homecoming event, digging deeper into why it begun and its importance to a growing generation.
The Cool Kids Project
THE COOL KIDS PROJECT IS DOCUMENTING ACCRA’S THRIVING CREATIVE AND ENTREPRENEURIAL SCENE In the last few years, there has been a massive shift towards entrepreneurship and creative arts in Africa. Many young people are pushing the envelope and doing amazing things but not much of it is being d
How Independent African Musicians are Hacking the System
Many musicians don’t make money from their music. This is not a stirring revelation and in Africa, challenges are even more pronounced. As an independent musician in Africa with little to no financial backing, no friends in high places and no miraculous benefactor, it’s hard to put yours