Artist X Brand: How Collaborations Are Shaping Music and Culture
Ever noticed how your favorite artists are more than just hit-makers these days? They're fronting fashion campaigns, repping lifestyle brands, and even creating sneaker lines. In our latest article, we dive into how African artists are leading this trend, teaming up with global brands in a way that
South African R&B gem Yamiko returns with her new ep “Rear View Mirror”
A rising star on the South African scene and a singularity in her hybrid R&B sounds, which sums up Yamiko’s talent perfectly. We had the chance to chat with her following her inclusion in Apple Music’s “Up Next” roster. Yamiko is an emerging artist from Cape Town, South Africa, k
Yardland festival explores african sounds
A perfect symbiosis of all popular artistic genres under a beautiful Parisian sun: that’s what the Harmattan Rain teams experienced on Saturday July 6 and Sunday July 7. We look back on this event in partnership with Yard. On Saturday, July 6 and 7, the first edition of the Yardland festival w
Introducing AfroFuture’s Rising Star 2023: Essilfie
AfroFuture Rising Star is a platform for up-and-coming artists to connect with the AfroFuture Audience and grow. The goal is to increase the visibility of artists across Africa. The Rising Star Challenge has been ongoing since 2019 and is powered by TuneCore. This year, rain. Labs stepped in to off
Empowering Beats: Women Take the Deck in Accra
Accra’s lively and dynamic DJ culture has long been a melting pot of diverse sounds, beats, and talents. However, like many music communities worldwide, the decks have often been perceived as a predominantly male domain. Enter “Women Take the Deck,” a groundbreaking workshop set to
