RAIN. TRENDS REPORT 2024
Throughout the year, we’ve had the privilege of exploring a wealth of music submissions and engaging with creators shaping the future of music. Alongside these rising stars, we’ve also connected with the fans who fuel their growth, gaining insights into what resonates most with them.
With this deep dive into the music ecosystem, we’ve identified the trends that defined 2024. This report brings together our observations and highlights the cultural shifts and sonic innovations that are shaping the landscape. Whether you’re a creator or a fan, we hope this report inspires and informs. Welcome to our first annual trends report—here’s to many more!
Evolution of Sound and Performance
Live music, DJ culture, and the blending of traditional and local sounds are reshaping how audiences experience and engage with African music.
Shifting Artist Dynamics and Audience Preferences
The changing landscape of artist prominence, the rise of diverse voices, and the global dominance of emerging markets
Strategic Adaptation and Innovation
The strategic approaches artists are using to innovate, extend their music’s lifespan, and reach new audiences, from creative sampling to rethinking release strategies and leveraging remix culture
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