rain. Labs and AfroFuture: Amping Up The Rising Star Challenge

rain. Labs, a prominent Ghanaian music marketing company, is proud to announce its strategic partnership with AfroFuture (formerly Afrochella) for the annual Rising Star Challenge in Accra. This collaboration aims to elevate emerging African music talent by offering an unparalleled grand prize to the winner.


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Afrofuture, formerly Afrochella, is a cultural festival and platform that celebrates African creativity, music, and entrepreneurship. Committed to showcasing the diversity and richness of the African continent, Afrofuture provides a unique space for artists and creatives to connect with a global audience. Since its inception, afrofuture has run the Rising Star Challenge; an initiative designed to discover and promote budding musical talents. The initiative has gained significant acclaim over the years, becoming a springboard for artists like Jess ETA. AfroFutue has also collaborated with music brands like TuneCore, AudioMack and Sony Music over the years to provide prized packages for winning artists, and now rain. Labs are jumping in with added value. 

rain. Labs is a boutique Ghanaian music marketing company dedicated to supporting and promoting emerging talent within the African music industry. With a spectacular roster including musicians like KiDi(Ghana), OlivetheBoy(Ghana), Gyakie(Ghana), MAUIMØON (Uganda) under their belt, rain. Labs strives to create opportunities for artists to thrive in the dynamic music landscape with a focus on data, innovation and collaboration.

 This year, the stakes are higher as rain. Labs and Afrofuture join forces to provide the winner of The Rising Star Challenge with an extensive grand prize package.

The grand prize includes:

  • Global Distribution Deal for a Single: 
  • Free Studio Session in rain. Labs Studio
  • Marketing, PR, and Brand Support:
  • Mentorship and Training from Industry Executives
  • Social Media Promotion

Albert Donkor, Co-founder of rain. Labs, expressed his enthusiasm for this groundbreaking partnership, stating, “We are thrilled to join forces with Afrofuture for the Rising Star Challenge. At rain. Labs, we are dedicated to nurturing and promoting emerging African music talent. This partnership allows us to contribute to the industry’s growth by providing invaluable opportunities for the next generation of musical stars.”

Abdul Karim Abdullah, CEO & Co-founder of Afrofuture, representing Afrofuture, echoed Donkor’s sentiments, saying, “Afrofuture is delighted to collaborate with rain. Labs in supporting the Rising Star Challenge. This partnership aligns with our mission to empower and showcase the incredible talent within the African music scene. We look forward to witnessing the positive impact it will have on the winner’s career.”

The Rising Star Challenge, powered by rain. Labs and AfroFuture, promises to be a transformative experience for the winning artist, providing them with the resources and support needed to launch a successful music career. The collaboration reflects a shared commitment to fostering the growth and recognition of emerging African talent on the global stage.