The African Giant is taking the World – as Apple Music’s Up Next Artist
2019 is definitely Burna Boy’s year. He wasn’t joking when he said, “This year we killing them kpa” on he and Zlatan’s hit single ‘Killin dem”.
Today, Apple Music announced Nigerian super star Burna Boy as their new Up Next artist. He becomes the second African Artist after Mr Eazi, and joins Grammy-nominated and critically lauded talents like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, and Megan Thee Stallion on the Apple Music Up Next roster.
This year, Burna Boy has achieved impressive milestones in the U.S. with a debut performance at Coachella, a BET Award for Best International Act, and now a coveted spot in Apple Music’s prestigious Up Next program.
In an interview with Apple Music’s Beat 1 host, Julie Adenuga, Burna Boy spills it all about finding peace in Ghana, sharing his music with the world, and why he feels at home the most in the UK.
“I’m super excited to be part of the Apple Music Up Next campaign,” said Burna Boy. “Apple continuously comes up with new initiatives to support artists globally and push the African culture. It’s an honor to be a part of this and with my African Giant album coming out soon, the timing is perfect.”
His forthcoming album, which will be released on 26th July, 2019 can be pre-added on Apple Music here.
In an exclusive Up Next short shot entirely on iPhone XS, Burna Boy reveals how his Grand father’s occupation as a DJ exposed his to music from around the world, and shaped his sound today.
Debuting on July 16th, you can watch the sneak peek below:
Up Next is Apple Music’s monthly artist program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music’s editorial team selects an artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The program includes an Apple Music short film, an interview with one Apple Music’s Beats 1 anchors, a late night TV performance on Jimmy Kimmel Live! and more.
“Burna Boy has built his brand his way and has been on fire all over Africa and the UK,” said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B. “He does things his way and Apple Music is honored to be able to connect with Burna Boy on this moment and help make the name even more well known!”
The latest Burna Boy music, along with that of his Up Next peers, is available now on the Apple Music Up Next playlist.