creative landscape in 2025

Spotlighting 2025: Predictions in Fashion, In-Person Experiences, and Community Engagement

The creative landscape in 2025 is evolving at a groundbreaking pace, with innovators pushing the boundaries of music, fashion, and live experiences. From immersive event curation to the reinvention of personal style, the year ahead promises bold shifts that will redefine how audiences connect with culture. We spoke to two trailblazing women ,Lammy A and Felicia Brown, who are shaping the future of their industries to get their expert predictions on what’s next.

Lammy: Redefining Experiences

creative landscape in 2025

Lammy has proven herself as one of the most innovative minds in event curation, with a 2024 that set new standards for immersive experiences. Her work with KVLT WRLD and the standout event “Even in the Day” not only captured the spirit of community but also highlighted her knack for creating moments that linger long after they end. With a reputation for blending cutting-edge concepts and meaningful engagement, Lammy’s predictions for 2025 are ones to watch.

“Hybrid and multi-sensory experiences will be the game-changers this year,” Lammy shares, speaking to the growing fusion of physical and digital realms. Live-streaming, already a staple, will continue to expand, with creatives finding new ways to make audiences feel connected no matter where they are. “AR/VR integration will take things to the next level,” she adds, hinting at experiences that will be as much about immersion as they are about engagement.

Beyond technology, Lammy sees festival culture gaining momentum. “Not many local artists can pull off headline shows right now due to a variety of challenges,” she explains. Festivals, however, offer a collaborative platform where multiple talents can shine. The communal energy of these events resonates deeply with audiences, making them the perfect format to amplify both emerging and established artists.

creative landscape in 2025
Afronation

For music lovers, Lammy predicts a house music resurgence in Nigeria, with DJs stepping into the limelight. “The house scene is bubbling, and DJ-led events are about to dominate,” she notes. With fewer artists doing live shows outside of the December rush, this shift promises to bring fresh energy to nightlife across the region.

creative landscape in 2025
Influence & Mz Orstin @ Imullar Sondsystem Energy 013

Entertainment looks to become more immersive, inclusive, and dynamic. The fusion of AR/VR, live-streaming, and multi-sensory experiences will redefine audience engagement, blurring the lines between physical and digital spaces. The rise of festival culture will create new opportunities for artists, fostering collaboration and community-driven experiences. Meanwhile, the resurgence of house music and DJ-led events signals a shift in nightlife, introducing fresh energy into club scenes and live performances.

Felicia Brown: Fashion’s Visionary

creative landscape in 2025

Felicia Brown is a force in the UK fashion scene, having styled the likes of JayO, Ghetts, and Martin Imhangbe. Known for her ability to merge individuality with trendsetting concepts, Felicia has become a trusted name for artists redefining their image. Her predictions for 2025 spotlight the shifts reshaping the fashion landscape.

“We’re seeing artists understand the value of having a stylist they can trust and grow with,” Felicia explains. This evolution reflects a deeper appreciation for how style can enhance an artist’s narrative, making it a key component of their identity.

And when it comes to the aesthetics of 2025, Felicia is definitive: “Skinnies are out.” Wide, straight, and flared silhouettes are leading the charge, reflecting a broader embrace of comfort and self-expression. These styles don’t just cater to trends—they signal a movement towards freedom and authenticity in how we dress.

creative landscape in 2025

But it’s not all smooth sailing. Felicia addresses a crucial challenge in the African fashion space: “When African male talent pushes boundaries, they’re often unfairly branded,” she says. This stigma not only limits creative expression but also reinforces harmful stereotypes. Felicia emphasizes the need to dismantle these barriers, paving the way for a more inclusive and liberating fashion culture.

creative landscape in 2025

These  signal a fashion landscape driven by authenticity and self-expression. Artists are embracing stylists as creative partners, recognizing fashion’s role in storytelling. Flared, straight, and wide silhouettes are taking over, reflecting a shift toward comfort and individuality. Yet, challenges remain—particularly in African fashion, where pushing boundaries still faces stigma.

2025 promises to be a year where creativity and self-expression thrive. These predictions highlight a collective push towards innovation, inclusivity, and authenticity. Whether it’s through a VR-enhanced concert or a daring new silhouette, this is the year to embrace the future of culture, style, and connection.