Forget sex; Nostalgia does it better
Sex has a new contender in marketing; nostalgia. Nostalgia Marketing in music is making waves. Find out what it is, how it works, and how you can use nostalgia to sell your music too.
BBK’s Homecoming Nigeria is Deeper than Music
Beats 1 and Julie Adenuga covers Nigeria's Homecoming event, digging deeper into why it begun and its importance to a growing generation.
How Independent African Musicians are Hacking the System
Many musicians don’t make money from their music. This is not a stirring revelation and in Africa, challenges are even more pronounced. As an independent musician in Africa with little to no financial backing, no friends in high places and no miraculous benefactor, it’s hard to put yours
Styling and the Musician’s Brands
NANA OF TRENDY RAIL SHARES THE IMPORTANCE OF STYLING TO SARKODIE, KIDI AND KUAMI EUGENE’S BRAND In the wake of visual branding in marketing, Musicians must realize their brands not only lie in their product (i.e their music) but in their clothing as well. How they are seen, and what they wear,
Technology Meets Music at AfroMusicon Accra
In the next few weeks, EchoHouse Ghana in partnership with Innova DDB and Pulse Creatives is hosting Ghana’s first ever music conference. The conference and music festival is themed “The Business of Music”. It will focus on how musicians can use existing platforms and opportunities and capital
