Your music could go a long way depending on how it looks. It could go down in history because of its sight. Don’t believe me? Take a look at The Beatles’ Iconic Abbey Road Shot. And don’t tell me when you think The Game, you don’t immediately picture him sitting on those rims like in The Documentary Cover. Whether you agree or not, Album art matters quite a lot.
Album art helps people locate your music quicker. Whether it’s in stacks at a store or in a playlist, your album art makes for easily identification. This is where the need for distinction comes in. Your album art distinct you from everyone else. It makes you unique. It’s like your face, or at least your sense of style for the next couple of months… It’s like shorthand vocabulary for your music.
It’s necessary for you to have a unique album art. You album art channels your creative self onto your album. It’s all part of the branding. Most artistes, or labels have the album artist listen to the entire album or single before putting out art for it. It helps to translate your music into your album art so people can easily identify with it. Simply put, you don’t expect me to believe your art (music) is any good if your art (album art) is terrible.
Here are a few Album arts that have caught my attention:
Kendrick Lamar’s To Pimp a Butterfly had an album cover that was as controversial as the music on said album. It’s definitely going doing in history.
Action Bronson’s Sincerely, Mr Wonderful, had him doing a full split, which is hilarious for someone of Mr Bronson’s size. And quite absurd the title of the album…it all pans out wonderfully.
Kwaw Kese’s Ataa Ayi blew my mind away. I was outraged before by its resemblance to EL’s All Black album art. Then it was pointed out to me that that’s the point! He’s a thief (Ataa Ayi is an infamous Ghanaian Armed Robber)! He stole the album art! Brilliant, absolutely brilliant.
Joey B’s Otoolege is also a favorite because of the ridiculousness of it all. Not only is the song a mix of sorts of a popular Ghanaian hip life song in the 2000’s but the cover depicts the style of that era as well. Straight down to the durag and waist bag. It shows his quirky, carefree character as well. Excellent Job.