In early 2018, Apple Music's Beats 1 radio presenter, Julie Adenuga visited Nigeria for Homecoming Weekend. The 3 day celebration started by Grace Ladoja(Skepta’s manager),…
Category: Business of Music
How Independent African Musicians are Hacking the System
Many musicians don't make money from their music. This is not a stirring revelation and in Africa, challenges are even more pronounced. As an independent…
Styling and the Musician’s Brands
NANA OF TRENDY RAIL SHARES THE IMPORTANCE OF STYLING TO SARKODIE, KIDI AND KUAMI EUGENE'S BRAND In the wake of visual branding in marketing, Musicians…
Technology Meets Music at AfroMusicon Accra
In the next few weeks, EchoHouse Ghana in partnership with Innova DDB and Pulse Creatives is hosting Ghana’s first ever music conference. The conference and…
How to Make a Hit Song
For most upcoming artists, one of the highlights is making a song that gets played on radio and gets played in clubs... or if you're…